How to Prepare for a Successful Busy Season
In the photography business, busy season is just around the corner!. What does that mean exactly? Long hours, 7 day work weeks, and high risk of burnout. Ugh! After being in business for as long as I have, I like to think I've learned a thing or two on how to be prepared for the craziness. Here are my tips on what has worked for me, and I hope they work for you too!
1. Make sure your workflows are in place.
The key to success is to develop consistent workflows that work for you. Now, those workflows may look different for every single person reading this blog post. And that's okay! Design a workflow that works best for you, and stick to it. If something isn't working, scrap it! And design something that will work for you!
2. Make sure you are properly stocked.
Make sure you have all the materials you'll need in stock and ready to go. This includes packaging materials, usbs, collateral, etc. I like to take the spring and summer before the busyness hits as opportunities to update...everything! You can update your website with new images, update your marketing brochures, make that pricing change you've been thinking about doing but never have. Get everything in place and set to go. That way the only thing you have to worry about it when you start shooting all day every day, are your clients, their images, and their experience with you. Everything else will already be ready to go!
3. Create your social content before your season hits.
This is a big one, because it can be very time consuming if you let it be. Try and schedule out your instagram feed, write your content, schedule your blog posts, and get everything in place so that when busy season hits, all you have to do is hit POST. Trust me, knowing your instagram feed and your blogs are already and curated and written will be a huge weight off of your shoulders. I use Planoly to schedule all my instagram posts and it's a lifesaver!
4. Take time for some R&R.
When you have the time to rest, take full advantage of it! Soak in a hot tub, get a massage, do whatever it is you have to do so that you so you can recharge and be ready for what the next day brings! You can't do your best work if your cup is 1/2 full. It's important to take the time you need so that you can serve your clients fully.
And there you have it. These simple things have helped me go from dreading the busy season to being excited for it! I hope they do the same for you!
Love, Meghan Doll